Pluralsight Build Better
logo animation

Pluralsight launched a new brand campaign at the end of 2020 called “Build Better”. Another designer on the team created this lockup and I animated it to be used in social media posts or as a bumper for any video content we may produce under this campaign. The idea is pretty straight forward—geometric shapes connecting together to build up the letterforms. I really liked the idea of a slow reveal to peak the viewers interest so they stay engaged until the end of the animation where the company logo is displayed.